The Translation Game We All Play
“Make it pop.” We’ve all heard it, and we often think we know what it means. Then the design comes back too bright, off-brand, or just “not what I had in mind.” Welcome to the daily task of translating client-speak into clear direction. A client might ask for a press statement that feels “reassuring”, and […]
The Client Who Knows Everything
Every agency has them: clients who interrupt your recommendations with “I’ve done strategic communications before” or “We tried that and it didn’t work.” They question every strategy and seem convinced they could do your job better. Here’s the shift that changes everything: they’re not trying to undermine you; they’re protecting themselves. Behind every “know-it-all” client […]
Why We Start with the Why (Not Just the What)
Every year, thousands fly in on private jets to climate conferences, only to discuss reducing emissions. The goal is right, but the contradiction undermines the message. At Radah, we believe good work starts with clarity of purpose. It’s easy to focus on deliverables, but without asking why, we risk missing what really matters. A task […]
SIGNAL: Everyone’s a Media Company Now, They Think
GTBank has a lifestyle magazine. FIRS just launched a podcast and radio show to educate us all on the virtues of paying our taxes. Welcome to 2025, where every Nigerian brand thinks they’re the next Africa Magic. Here’s what’s wild: they’re not entirely wrong! While we used to pitch journalists to cover our clients, brands […]
How Technology is Shaping New Frontiers in Creative Strategy
In an era where technology is advancing at an unprecedented pace, the landscape of creative strategy is undergoing a profound transformation. From artificial intelligence assisting in content creation to virtual reality offering immersive storytelling experiences, the integration of innovative tools reshapes how creatives conceptualize, develop, and execute their ideas. This article explores the dynamic interplay […]
Intelligence-driven business strategies
In today’s rapidly evolving business landscape, organizations are increasingly turning to intelligence-driven strategies to gain a competitive edge. By leveraging data analytics, market insights, and advanced technologies, businesses can make informed decisions that align with their goals and respond proactively to market changes. This approach not only enhances operational efficiency but also fosters a deeper […]