GTBank has a lifestyle magazine. FIRS just launched a podcast and radio show to educate us all on the virtues of paying our taxes. Welcome to 2025, where every Nigerian brand thinks they’re the next Africa Magic.
Here’s what’s wild: they’re not entirely wrong! While we used to pitch journalists to cover our clients, brands are cutting out the middleman entirely. Why pitch a story when you can create your own media empire?
The shift makes sense: direct access to audiences, no editorial gatekeepers, and complete control over messaging.
But here’s the catch: being a media company isn’t just about hitting “publish.” It requires real strategy—knowing your audience, measuring what works, and having a plan when things go wrong. A fashion magazine won’t help you when “Ratellians” come for you on X/Twitter. At The Radah Media Company™, we’re all about creating VALUE for our clients.
