25+
Years of Experience
WHO WE ARE
Our Ethos
We believe communication is a team sport, won through intelligence, strategy, and skill. Our Plan of Play methodology brings together three core forces that define how we operate and deliver results.
- Percept™: Our AI tool tracks media in real time, uncovering trends and opportunities before they surface, ensuring every move is informed and precise.
- The Radah Media Company™: Guided by Percept™, our strategy team designs the playbook, anticipating shifts and positioning clients ahead of the curve.
- The Media Muse™ Academy: Great teams train to stay sharp. Our academy builds client capacity for flawless execution and lasting results.
Together, these pillars form our Plan of Play: a seamless system where intelligence drives strategy, and strategy and capacity building fuel exceptional execution.
WHAT WE DO
Our Forté
We specialize in responsive media and communication strategies.
Strategy
In an environment where attention is scarce and scepticism is high, the right strategy makes all the difference. Our strategic approach integrates stakeholder psychology, cultural intelligence, and market dynamics to create communication strategies that don’t just reach audiences; they move them toward desired actions.
Technology
Data without insight is noise. Leveraging our proprietary Percept™ media intelligence software, we provide clients with unprecedented visibility into stakeholder sentiment, reputation, competitor activities, and market trends. This technological backbone enables evidence-based decision-making and real- time strategy optimisation.
Design
Design isn’t decoration, it’s strategic communication made visual. From brand identity systems that foster recognition to campaign materials that drive action, our design solutions amplify strategic messaging across all touchpoints, maintaining consistency and cultural relevance.
IDEAS IN MOTION
The Radah Exchange
- The Radah Exchange is a dynamic dialogue platform by The Radah Media Company™ that brings together thought leaders, policymakers, innovators, and changemakers to exchange bold ideas on Africa’s most pressing challenges.
- By creating evergreen content, The Radah Exchange turns events into powerful stories that travel beyond the stage. Through interviews, digital amplification, and strategic storytelling, we amplify the ideas and voices that will reshape Africa’s narrative.
In a world drowning in data, clarity is power. DECODED cuts through the noise monthly,
demystifying information and transforming communication complexity into actionable intelligence. We don't just report on trends, we reveal the patterns that matter. Subscribe to see beyond the information to the insights that drive real connection.
BEHIND THE SCENE
Radah Team Members
Dr. Oge Funlola Modie
Founder, The Radah Media Company™
Akaluza Oluwafemi Modie
Director, The Radah Media Company™
Chioma Ikenna-lbeh
Head of Business/Office.
Paya Godwin Mopah
Senior Analyst, Technology
Gideon Ozovehe Ahmed
Team Lead, Technology
David Ozouwa
Team Lead, Design
Amarachi Uduma
Team Lead, Strategy
WHO ARE WE
Masters of the Plan of Play
We don’t just react to communication challenges; we decode, strategize, and dominate.
Our signature “Plan of Play” methodology redefines how organizations navigate pivotal moments that determine success.
Our Mission
To bring about this global shift in the perception of the power of media and communications by building intelligent, strategy-driven systems that empower organizations to communicate with purpose, scale impact, and build lasting value.
Our Vision
To redefine communications and media as a strategic asset class, transforming how organizations shape influence, drive growth, and create value, especially across Africa.