Technology
Media Monitoring and Tracking Service (MMTS)
This service gives organizations real-time visibility into how their brand, issues, or executives are portrayed across digital, print, and broadcast platforms.
Powered by the Percept™ Technology software, it delivers intelligent analysis that goes beyond mentions, providing sentiment breakdowns, trend forecasting, and competitor benchmarking.
MMTS helps clients respond quickly to emerging narratives, understand public perception, and refine their strategies as events unfold.
Core features
Real-Time Data Monitoring
Track brand mentions and media coverage instantly across digital, print, and broadcast platforms.
Sentiment Analysis
Understand public opinion with detailed breakdowns of positive, negative, and neutral sentiment.
Predictive Analytics
Anticipate trends and emerging narratives to stay ahead of potential risks.
Competitor Analysis
Benchmark performance against competitors to refine strategies and gain a competitive edge.
Key Findings & Strategic Actions
Receive expert insights and actionable recommendations to optimise your communications strategy, mitigate risks, and protect your reputation.
MMTS Analytics and Insights
Empower smarter decisions and proactive responses for your brand or organization.
Data & Business Intelligence
Strategic insights from data analysis, market research, and predictive forecasting to inform decision-making and drive performance.
Core Capabilities under Data & Business Intelligence
Business & Market Intelligence
Comprehensive market analysis, competitor monitoring, and industry trend identification.
Data-Driven Strategy Design
Strategic planning based on quantitative analysis and predictive modelling.
Performance Dashboards & KPI Tracking
Real-time performance monitoring systems with actionable insights and reporting.
Consumer Behaviour Analytics
Deep analysis of target audience behaviour, preferences, and decision-making patterns.
Sectoral Trends & Predictive Forecasting
Industry-specific trend analysis and future scenario planning for strategic advantage.
Precision polling and sentiment analysis delivering real-time insights on public perception and stakeholder attitudes.
Public Opinion Polls
Comprehensive polling on organisational reputation, policy issues, leadership approval, and social trends with advanced statistical analysis and strategic recommendations.
Focus Group Opinion Research
Qualitative research methodologies for deep insight into stakeholder attitudes and perceptions.
Industry-Specific Polls
Specialised polling for sector-specific issues, trends, and stakeholder sentiment analysis.
Public Opinion Tracking Service (POTS)
POTS equips decision-makers in government, business, and advocacy with relevant insights needed to engage meaningfully and move with the people, not just ahead of them.
Benefits of POTS
Provides a snapshot of opinion in real-time
Enables evidence-based policy design and execution
Supports corporate and institutional strategy
Measures public sentiment on leadership, governance, and impact
POTS equips decision-makers in government, business, and advocacy with relevant insights needed to engage meaningfully and move with the people, not just ahead of them.
Public Opinion Tracking Service (POTS)
Precision polling and sentiment analysis delivering real-time insights on public perception and stakeholder attitudes.
Public Opinion Polls
Comprehensive polling on organisational reputation, policy issues, leadership approval, and social trends with advanced statistical analysis and strategic recommendations.
Focus Group Opinion Research
Qualitative research methodologies for deep insight into stakeholder attitudes and perceptions.
Industry-Specific Polls
Specialised polling for sector-specific issues, trends, and stakeholder sentiment analysis.
Our Bespoke Media Toolkits
